Business Reply Service
U.K.
As the name suggests, the Business Reply Service is generally intended for business-to-business use. It has a straightforward, businesslike image which adds credibility to the look of your communications. So, if you are communicating principally with other businesses, or if you are promoting products such as financial services, the Business Reply Service is probably right for you. With this service, all your reply cards and envelopes are pre-printed to a specified design. The main point to note is that all reply cards/envelopes must be pre-printed, so if you want to promote a reply-paid service on TV, radio or in press ads, use the Freepost Service. An application form is available for download from the bottom of the page.
International
The International Business Reply Service (IBRS) can make your direct marketing campaigns significantly more effective by simplifying the reply process. IBRS reply devices are pre-paid and pre-addressed, so your customers will not have to pay for stamps or hunt for envelopes. Once mailed, replies are sent directly back to your designated address on the Island. Royal Mail aim to add more countries to the service every year, extending your company’s presence world-wide. An application form is available for download from the bottom of the page.
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